Optimized print production at MHZ Hachtel
MHZ uses the crossbase solution to efficiently manage and maintain product information. Thanks to the possibilities offered by crossbase.print, print production has been optimized and manual effort reduced. Automated, customer-specific functions ensure a consistent, time-saving workflow and facilitate catalog production.
Thanks to the flexible new options for creating print publications, it was possible both to implement new requirements precisely and to again significantly increase the degree of automation. The new print products are a complete success!
Martina Weidmann
eCommerce, MHZ Hachtel GmbH & Co. KG
Initial situation
The impetus for optimizing print production was the introduction of a new product range and thus another brand. As this was naturally also to be listed in the new product catalog, the effort required to create the various language and country variants increased. To significantly simplify and speed up this process, new functions were developed and implemented with crossbase.
Procedure
Basically, the articles are created and managed with relevant attributes in the crossbase PIM system from MHZ. There is a link to the print publishing module crossbase.print so that the maintained product information can be used in the extensive product catalog.
The company uses multiple attributes to reduce the manual effort involved in data maintenance. This means, for example, that different color variants of a product do not have to be created multiple times as separate articles. Instead, several colors can be assigned directly to a single article as attributes (e.g. color "silver anodized" and color "white powder-coated"). A customer-specific function in crossbase.print automatically recognizes the attribute values and corresponding images and places them on the appropriate catalog page.
It is also possible to determine and update image information and place product models with the same image categories. These functions simplify and accelerate the retrieval of the desired results. In addition, crossbase automates the creation of language-specific graphics and the compilation of complex content in space-saving matrix tables.
Special requirements in foreign language production, such as foreign language-specific units, are also taken into account. For example, the conversion of units of measurement (e.g. from "cm" to "mm" for the French language version) is carried out via automated attribute value generation.
A customer-specific extension ensures that article prices are automatically colored according to a logic stored in the system. Using the standard functions in crossbase.print, these prices can be updated quickly if required.
Advantages
- Automated unit conversion
- Colored price formatting according to product category
- Use of multiple attributes
- Automatic generation of language-specific graphics
- Use of space-saving matrix tables
- High time and cost savings
Result
Thanks to the automated and customer-specific functions, the high-quality product information directly from the PIM system and the automatic adaptation of language and price-specific content, MHZ saves a lot of time and money when creating the high-quality product catalog.
Solution details
About MHZ
MHZ Hachtel GmbH & Co KG, a family business with more than 80 years of experience, is active in the privacy and sun protection industry. Known for high quality, attractive design and customized solutions, the company offers a wide range of products including curtain poles and tracks, roller blinds, Venetian blinds, pleated curtains and awnings. With around 1,200 employees, MHZ is represented at several production sites as well as in subsidiaries in Germany, Switzerland, Austria, France and the Benelux countries.
Find out more about how MHZ uses the opportunities offered by crossbase:
