Husqvarna and crossbase - product information always up to date
Husqvarna uses crossbase as a PIM and cross-media solution with a connection to the ERP system
The crossbase PIM system provides us with a single point of truth that contains all the content for the product page and can deliver it to the CMS. This enables us to provide our customers with up-to-date, high-quality and attractively presented product information.
Gernot Leitner
Team Leader Master Data Management, KTM AG
KTM AG
AT-5230 Mattighofen
US-44001 Amherst
AT-8010 Graz
Contact person:
Gernot Leitner
Team Leader Master Data Management
Tel.: +43 7742 6000-4354
gernot.leitner@ktm.com
Information about the company
Type of company:
Manufacturer
Branch of industry:
Consumer goods, automotive industry
Branch of industry: Automotive industry
Sales assortment:
approx. 80,000 articles (incl. spare parts)
Sales category:
over 1 billion €
Number of employees:
approx. 12,700
ERP system:
SAP
Information on the solution
Software type: Standard software
Solution type: Individual solution
Husqvarna Motorcycles GmbH, based in Mattighofen, produces and develops race-ready off-road and street motorcycles and e-bikes. Husqvarna is the second oldest continuously producing motorcycle brand in the world after Royal Enfield and ahead of Harley-Davidson. Husqvarna Motorcycles GmbH is a wholly owned subsidiary of KTM AG.
Based on the crossbase standard software, the connection to the PIM and crossmedia individual solution of KTM AG and the continuously operated interface to the ERP system were implemented for Husqvarna. This connection was used to import all sales items with the existing product data into the PIM system. The products are created in the ERP system, transferred to the PIM and subsequently enriched with extensive product features (e.g. motorcycle chassis and engine, PowerParts and PowerWear features), product relationships (e.g. accessories, sets, spare and assembly parts), images, documents and texts and mapped in the various market- and media-specific product views. This includes various web interfaces in country-specific versions.
The formula-based calculation of attributes, e.g. for imperial values and concatenation of texts (including composite dimensions), as well as text generation, which generates multilingual texts from characteristics and reusable text modules, e.g. the description text or the model name, are extremely useful.
Solution details
Website
Website
The crossbase solution in a nutshell
- PIM with ERP interface, extensive product features and relationships
- Text management, standardized translation process with TMS interface (Trados), generation of texts from text modules via text templates
- Channel output management for controlling market and media-specific product ranges
- Web interfaces to provide product information on bikes, PowerParts, PowerWear and SpareParts for websites and dealer networks in country- and brand-specific form (KTM, KTM USA, Husqvarna, Felt, GASGAS, Husaberg)
- Excel configurator
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