Meffert and crossbase - a colorful mix

Meffert AG Farbwerke is a leading German manufacturer of paints, coatings, plasters and building protection products .Founded in 1947 and headquartered in Bad Kreuznach ,the company isindependent and family-owned. It hassix German and five international
production sites . Thebrands of Meffert AG include düfa, ProfiTec, Dinova and Tex-Color.

A PIM, MAM and cross-media individual solution with an Infor LN interface was implemented for Meffert AG on the basis of the crossbase standard software. More than 30,000 articles, including assignment to product hierarchy, recipe structure and brand structure, are updated daily via the XML interface from the ERP system Infor LN. This includes PIM-relevant commercial master data as well as
technical recipe data.

Marketing-oriented product information is added in the data maintenance process. An important function is the ability to maintain suitable primers in an individual substrate structure and to determine specific process instructions for these in the context of the building substrate.

The integrated MAM is used to manage and link product photos, application photos, pictograms, signets and graphics as well as various document types. The graphics converter can be used to automatically convert source files into predefined target formats. Texts are automatically generated from templates with assigned document modules. Similar formulations are standardized in order to achieve a high level of reusability.

In order to be able to use articles as standard articles in the printed and online catalogs, these are referenced in marketing-specific product views for the corresponding country and brand-specific sales channels.

The aim is to produce all print media in a database-supported and automated manner using Adobe InDesign. For the website, especially the online catalog, data is to be provided via API server (REST/JSON). In addition, data in the form of Excel and XML is to be provided for e-commerce. Internally, the information is to be distributed for all employees to use in MS Office.