Sievert and crossbase - digital and print

Sievert SE is one of the leading specialists for building materials and logistics solutions in Europe. The product range includes mortars, base plasters, decorative plasters, interior plasters and external thermal insulation composite systems. The Group's brands include quick-mix, AKURIT Putztechnik, tubag, strasser and hahne. The company has 60 locations in Germany, Europe and China.

A customized PIM and cross-media solution with an SAP interface was implemented for Sievert Baustoffe based on the crossbase standard software. Several thousand articles including product hierarchy, material short texts, sales texts, prices and material master fields are continuously imported via the XML interface from SAP to the PIM. New articles are classified in the product structure and supplemented with marketing-oriented product information. The inheritance concept is used here, as a lot of information can be maintained on the so-called master product and is valid for all assigned articles that differ only in grain size, packaging, color, etc. Product photos, application photos, icons and graphics are managed and linked in the integrated image database. The graphics converter can be used to automatically convert source files into predefined target formats.

Texts are automatically generated from assigned document modules to minimize the effort required for text maintenance. Similar formulations are standardized in order to achieve a high degree of reusability. In order to be able to use articles as standard articles in the printed and online catalogs, they are referenced in marketing-specific product views for the corresponding sales channels. These views serve as the basis for the print and online media and may contain further market-specific product information.

The aim is to produce all print media in a database-supported and automated manner. This applies to the product range with a seamless layout as well as several hundred leaflets and bag packaging with a modular layout and displacement. For the brand-specific websites, data is provided in an individually designed XML format. This concerns the navigation, the article list with the product information and the variant correlations.