KTM and crossbase - a change that paid off
KTM uses crossbase as an individual PIM and cross-media solution with data transfer from one product database
The flexible implementation of the configurator solution with crossbase allowed us to make maximum use of synergies and avoid duplicate data management. The existing XML interface made it possible to export the configurator data, which shortened our development time considerably.
Gernot Leitner
Team Leader Master Data Management, KTM AG
KTM AG
AT-5230 Mattighofen
AT-8010 Graz
US-44001 Amherst
Contact person:
Gernot Leitner
Team Leader Master Data Management
Tel.: +43 7742 6000-4354
gernot.leitner@ktm.com
Information about the company
Type of company:
Manufacturer
Branch of industry:
Consumer goods, automotive industry
Focus: Automotive industry
Sales assortment:
approx. 280,000 articles (incl. spare parts)
Sales category:
over 1 billion €
Number of employees:
over 6,000
ERP system:
SAP
Information on the solution
Software type: Standard software
Solution type: Individual solution
KTM AG, based in Mattighofen, produces and develops off-road and street motorcycles suitable for racing. The products are sold to more than 2,300 independent dealers and importers in over 35 sales companies worldwide. The AG holds shares in the sales companies KTM Sportmotorcycle GmbH, Husqvarna Motorcycles GmbH, WP Suspension GmbH and GASGAS Motorcycles GmbH.
A customized PIM and cross-media solution was implemented for KTM on the basis of the standard crossbase software. The starting point was the transfer of data from an existing product database and the ongoing connection to the ERP system. This connection was used to import all sales items with the existing product data into the PIM system.
The products are created in the ERP system, transferred to the PIM system and then enriched with extensive product features (motorcycle chassis and engine, PowerParts and PowerWear features), product relationships (accessories, sets, spare and assembly parts), images, documents and texts and mapped in the various market- and media-specific product views. This includes various web interfaces in API with DElta services and extensive content in country-specific versions.
The formula-based calculation of attributes, for example for imperial values and the concatenation of texts (including composite dimensions), is extremely useful. Text generation, which generates multilingual texts such as a description text or a model name from characteristics and reusable text modules,
Solution details
Configurator: Motorcycle selection
Configurator: configured model
The crossbase solution in a nutshell
- PIM with interface to SAP
- Media database with bidirectional MAM interface (Celum)
- Text management, standardized translation process with TMS interface (Trados), generation of texts from text modules via text templates
- Channel output management for controlling market-specific product ranges and prices
- Web interfaces to provide product information on bikes, PowerParts, PowerWear and SpareParts for websites and dealer networks in country- and brand-specific form (KTM, KTM USA, Husqvarna, Felt, GASGAS, Husaberg)
- Excel configurator
- Product configurator with product and configuration data from the crossbase PIM system
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