Current product data in the MAX FRANK online catalog
The usability was always a definite goal for our new online catalog: product search, results and comparisons should all be achieved as easy as possible. With the product data and relationships from the crossbase solution, we ensure that users can quickly and accurately determine the optimal product for their needs.
Julia Multhammer
Marketing Officer | Marketing Professional, Max Frank GmbH und Co. KG
Initial situation
MAX FRANK had to decide whether to implement crossbase only as a data provider via API server or the entire online catalog with crossbase modules. The previous website only had links to the product areas and no articles or specific information were displayed. Taking performance into account, MAX FRANK decided to implement the online catalog with crossbase. The challenge was to display the large product range and make it easily available to customers.
Procedure
All sales-relevant product information, such as article numbers, images, descriptions and technical and logistical data, is provided directly from the crossbase PIM system. Changes to the product data can be transferred to the external system at any time, ensuring that the content is always up to date.
The configuration of the online catalog can be flexibly controlled via the crossbase CMS. Search bars, filters and the selection of categories enable the user to quickly find the desired items and retrieve the product information. This includes images, texts and technical features, which are maintained and managed in advance in the crossbase database.
The online catalog is currently available in German, English, French, Swedish and Norwegian with a country-specific range. The articles also have country-specific variants. The translation process is completely covered by crossbase translation management. The processes thus remain standardized and a high quality of product information is ensured in all languages.
Items can be saved via a watch list and then requested from the manufacturer in the next step. With the help of the product comparison, several products can be compared with each other to find the best one for the desired application.
Each article page can be output as a daily updated data sheet in PDF format at the click of a mouse, which contains hyperlinks back to the online catalog. The product range lists, the print catalog of MAX FRANK, also do not contain price information, but also link to the online catalog via the article number, where daily updated prices from the database are given.
Result
MAX FRANK has introduced a modern online catalog that guides the user quickly and easily to the desired product with a product search via categories, a full-text search and extensive filters. The company-specific design is taken into account and the data is always up to date thanks to the direct database connection.
Advantages
- Up-to-date product information and prices from the database
- Time saving through reuse of product information and no double maintenance
- Very good performance despite large product range
- Country and language variants including specific price information
- Modern design with consideration of corporate identity/design
- Product search via categories, full text search and extensive filters
- Product comparison and watch list
- Up-to-date PDF data sheets at the touch of a button
- Hyperlinks within the product range lists with links to the items in the online catalog
About MAX FRANK
MAX FRANK has been developing, producing and distributing a wide range of proven products for concrete and reinforced concrete construction for over half a century. With a technically sophisticated and intensive integration of industrial production, high-quality products and a wide range of services, the company reliably supports its customers in all construction phases.
Find out more about how MAX FRANK uses the opportunities offered by crossbase:
